The B-EYE has revolutionized the way we think of LED show lighting. Its innovative optical unit has enhanced the uniformity and efficiency of the light output. The rotating front lens and the possibility to control each single LED individually have made spectacular kaleidoscopic projections and charming eye candy effects possible. A sophisticated effect engine has made it easier to routinely use macro effects, which would otherwise be difficult to program. These technological innovations made the B-EYE a versatile product: it is a high performance LED wash light, a perfect beam light, and a spectacular visual effect projector all in one.